Since the start of the spread of the novel coronavirus, Staten Island PPS has been working to spread real-time information and resources to the Staten Island community through email, text message and a COVID-19 website page.
Since March 19th, the PPS collaborated with local hospitals and private practices to send out informational text messages to their members in Staten Island. Text messages are tailored for specific populations addressing the topics listed above directly linking them to resources, hotlines and other links for support. Clients receiving text messages can also share with friends and family to sign up – to date SI PPS has over 70,000 members enrolled to receive text updates. To address Social Determinants of Health, SI PPS also made a chat bot available through the text platform to survey the Staten Island community for new or worsening needs due to COVID-19. SI PPS uses self-reported results to coordinate with local community-based social service agencies and health care providers to close identified gaps in care and SDoH.
Clients are also directed to a community-facing COVID-19 website page developed and launched by SI PPS, with available resources ranging from assessing symptoms of COVID-19, knowing when and how to get tested, and resources for individuals, parents and families about staying healthy and safe during the crisis. This page is updated daily as resources and information develop.
In coordination with the text campaign, SI PPS has also sent the same information to clients via email blast. So far, the open rate for the roughly 6,000 emails sent has been about 22%, with a click-through rate of 9%. Topics of these emails include resources for families, telemedicine, official guidance on masks and face coverings, and for whom and what types of COVID-19 testing is available. Through the promotion of the COVID-19 website page, there has been an increase in page views. Since the launch of this initiative on March 19th, the website has received over 18,000 page views with 18% returning users. This shows that community members are returning to the COVID page to revisit resources.